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The Business of STORY

THE BUSINESS OF STORY in SPEAKER MAGAZINE

Robert McKee is the creative writing author and lecturer who is well known for his popular “Story Seminar,” which he developed when he was teaching at the University of Southern California, and his book, Story: Substance, Structure, and the Principles of Screenwriting.

McKee’s screenwriting workshops have earned him an international reputation for inspiring novices, refining works in progress, and putting screenwriting careers back on track. Writers, producers, development executives and agents flock to his lecture series, ...

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From the Elevator to the Boardroom

From the Elevator to the Boardroom

From the Elevator to the Boardroom

Screenwriting expert brings the use of story to business

 

It’s Monday morning, and as the elevator door closes, your CEO steps aboard. Do you ride in silence? Do you strike up a conversation? And if you do, how do you capture and hold her attention? How in 30 seconds can you motivate her to act on your idea?  Your readers, no matter their industry or position in their company, have undoubtedly experienced situations like this.

 

“Face-to-face, in ...

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STORY WORKS

STORY WORKS

WHY DON’T BUSINESS LEADERS USE IT?

When I’m not writing and lecturing on the story arts, I coach. One of my clients, the Boldt Company, builds mammoth construction projects: power plants, hospitals, educational and industrial complexes. But before Boldt can build, it must win bids. In the past, its bid team, working in the time-honored way, pit Bolt’s numbers against its competitor’s numbers. Their win rate was one in ten.

With some face-to-face coaching, the team soon mastered the craft of turning ...

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Success starts with a story

by Jo Caruana

 

Proving that every business needs to develop its narrative in order to successfully target its customers, Jo Caruana chats to Robert McKee, the man behind many of the world’s best-told stories, ahead of his upcoming Business Story Seminar in Malta this November.

Robert McKee believes in telling stories. But not just any stories – brilliant stories. Even more than that, he believes that every business has a story to tell, and that by telling it brilliantly, your ...

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