
Commit to Your Craft and Save 10%
To support your commitment to the craft in these difficult times, we’re offering our students a 10% bundle discount when enrolling in two or more series in the 2021 Spring Webinar Program.

Character Webinar Series
New Live Webinar Series!
March 11-30
Anton Chekhov once said, “Everything I know about human nature, I learned from me.” The root of character creation is self-knowledge. The more you penetrate the mysteries of your own humanity, the more you come to understand yourself, and the more you are able to understand others. Discover the symbiotic relationship between writer and character, how to create compelling protagonists, and the secret to maximizing their potential through the cast around them.
Webinars in the Series:The Writer as Character Creating Your Protagonist Cast Design |

Story Drives Webinar Series
New Live Webinar Series!
April 8-27
In life, if we feel stifled, the fastest way to get unstuck is to ask: “What do I want? What do I really want?” What’s true of life is true of fiction. A character springs to life the moment we glimpse the fuel that drives them, not only consciously, but subconsciously. Learn the intricacies of character desire and motivation, and how they should be handled in both inner and outer genres. Join McKee at the series conclusion as he presents three vital case studies of the principles in action.
Webinars in the Series:The Outer Story The Inner Story Story In Action |

Thriller Webinar Series
New Live Webinar Series!
May 6-25
The key to thriller intensity is mastery of mental action, of one mind preying on another mind. The greater the writer’s mastery, the greater the thrill. In McKee’s new webinar series, master the nature of evil, how to plan the perfect thriller story, and the conventions you must bend or break in order to create a truly unique work.
Webinars in the Series:The Psychology of Crime Planning the Perfect Thriller Ten Thriller Conventions |

Comedy Webinar Series
Comedy is the angry art. It attacks the institutions in the world, social behaviour and the conduct of society. But comedians know that if you harangue people with how awful the world is, no one will listen to you. As a comedy writer, if you can pull the mask away from hypocrisy and greed, expose pretentiousness, stupidity, cruelty for what it is and get people to laugh, then maybe things will balance. In this series of three webinars, Robert McKee dives deep into the nature, principles and structure of this pointed genre.
Webinars in the Series:The Genius of Comedy The Keys to Comedy The Structure of Comedy |

Story Craft Webinar Series
As a writer, you alone have the tools to craft the vehicle that carries us on our search for reality, our best effort to make sense out of the anarchy of existence. And now, more than ever, the world needs your stories. Following the success of his Spring Webinar Program, Robert McKee returns this fall to deliver the crucial insight you need to understand your work in the context of the story universe, to hook and hold the interest of your audience and to lift your story from a good telling, to a work of art.
Webinars in the Series:The Story Universe Story and the Reader/Audience Story as Art |

Love Story Webinar Series
We create love stories in order to explore, express and experience love from the safe distance of art.
Following the success of his Comedy Webinar Series, Robert McKee returns online this fall with three webinars on the beautiful expression and delightful agony of the Love Story. Learn the history and nature of love, the storytelling principles involved in crafting a love story, and how you can mix and merge genres to create something truly unique.
Webinars in the Series:The Nature of Love The Six Subgenres of Love The Ten Conventions of Love |

Building a Scene
Every writer must strive towards this ideal: Include no scene that doesn’t turn. You must work to round every scene from beginning to end by turning a value at stake in a character’s life from positive to negative, or vice versa. Adherence to this principle may be difficult, but it’s by no means impossible.

The Art of the Inciting Incident
The Inciting Incident is the first major incident in your story. At some point, as you write, you will need to answer these questions: How do I set my story in action? Where do I place this crucial event?

Character Dimensions
Dimension is the least understood concept in character. The industry insists on “round, three dimensional characters,” but when pressed, few could actually tell you what that means, let alone create one.

Dialogue: The Hidden Story in Subtext
Without expressive dialogue, story events lack depth, characters lose dimension, and story flattens. More than any other technique of characterization, dialogue has the power to lift a merely complicated telling into the full array of complexity.

The Principle of Antagonism
A protagonist and their story can only be as intellectually fascinating and emotionally compelling as the forces of antagonism make them. The more powerful and complex the forces opposing the character, the more completely realized character and story must become.

The Core Elements of Genre
All writers are genre writers. Whether it’s an action blockbuster such as AVENGERS: ENDGAME, or a crimedy like the excellent PARASITE, every story flows from a tradition of core events, characters, and values delineated by the genre in which it was written. The writer’s first task is to identify the genre, or combination of genres that will inspire his or her creativity. The second is to master its possibilities.