IMAGERY Webinar Series

Seminar Details:

"Whether a story’s content is beautiful or grotesque, spiritual or profane, epic or intimate, it requires full expression."
- Robert McKee

Once in the ritual of story, audiences react to every image, visual or auditory, symbolically. We instinctively sense that each object, word and setting has been selected to mean more than itself, and so we connote every denotation.

A well-told story, well directed and acted, will be a good story. All that, plus an enrichment and deepening of the work’s expressivity through the writer’s skilled command of imagery, will be a great story.  

McKee's 2021 IMAGERY IN FICTION Webinar Series

Robert McKee concludes his fall program with a brand-new webinar series: Imagery in Fiction. 

In three 90-minute lessons (+30-minute Q&A sessions), and three exclusive 2-hour follow-up Q&As, McKee presents an all-new series of lessons teaching you how to elevate your story, how to create images for the eye versus the ear, and the art of writing prose versus dialogue and settings, before concluding the series with a masterclass on the multiple ways to employ single, multiple and merged image systems in your work. 

Late joining the live sessions?

Not to worry! As a courtesy to our global audience, we're providing limited access to the recordings of each event. Sign up now and catch up at your convenience. Recordings of the Imagery in Fiction Webinar Series will be accessible until January 31, 2022.


Thursday, November 4: Sources of Imagery
Tuesday, November 9: Follow-Up Q&A Session

Recordings will be available to stream until January 31, 2022.

In Part 1 of the series, McKee breaks down sourcing imagery from your imagination, dreams and subconscious, and teaches writers how to optimize their use. Topics covered in this webinar include:

  • Archetypal Imagery
    Symbolic imagery and how to create an image system.
  • Metaphorical Imagery
    How to use tropes in dialogue and descriptions.
  • Mental Imagery
    How will the reader receive and react to the images?
  • 30-minute Q&A
    Clarify your understanding of the lecture content.


Thursday, November 11: Imagery and Media
Tuesday, November 16: Follow-Up Q&A Session

Recordings will be available to stream until January 31, 2022.

In Part 2 of the series, McKee teaches the key differences between creating imagery for stage, page and screen, and how to maximize the benefits of each. Topics covered in this webinar include:

  • Projected
    Optimizing imagery in your script for film or television.
  • Described
    How to harness the power of imagery for the page.
  • Spoken
    Maximizing imagery for the stage.
  • 30-minute Q&A
    Clarify your understanding of the lecture content.


Thursday, November 18: Compound Imagery
Tuesday, November 23: Follow-Up Q&A Session

Recordings will be available to stream until January 31, 2022.

In Part 3 of the series, McKee delivers an in-depth breakdown of imagery in three on-screen works of art. Topics covered in this webinar include:

  • Counterpoint
    How to juxtapose imagery within your story.
  • Merged Imagery
    Combining imagery to instill meaning.
  • In-Depth Study
    A breakdown of the use of imagery in three modern-day classics.
  • 30-minute Q&A
    Clarify your understanding of the lecture content.

How It Works

Webinars take place live on Thursdays from 1:00pm - 3:00pm Eastern Time (US & Canada).

Q&A Sessions
Follow-Up Q&A Sessions take place live on the following Tuesdays from 1:00pm - 3:00pm Eastern Time (US & Canada).

The link to each recorded session will be emailed to registrants within 24 hours of its conclusion. Recordings will be available to stream until January 31, 2022.

We are sorry but registration is currently closed.

Please contact us if you are interested in gaining access.

Registration Questions?

Wondering which McKee Seminar is right for you? We’re happy to help! Just give us a call or send us an email.

(928) 204-2323

Upcoming Seminars

Oct. 6-8, 2022
Oct. 9, 2022
Oct. 20-22, 2022
Oct. 23, 2022
Nov. 3-5, 2022
Nov. 6, 2022
SAVE 10% when you book both STORY and GENRE Seminars!
Save 10%*

Get a package discount when you book both STORY and GENRE DAY Seminars!

*This offer may not be combined with other discounts.

Getting Started
Robert McKee’s webinars are hosted on Zoom.

We recommend that you install the free Zoom client, as it offers a more stable connection and better overall performance during the live webinar.

For more information, please consult our Webinar FAQ page.

Asking a Question
During the Webinar:

Throughout the webinar, you’ll have the ability to submit your questions using the Zoom Q&A panel. Our moderator will collect and organize the questions during the webinar, and Robert McKee will answer as many as time allows during the Q&A period that follows.

Follow-Up Q&A Session:

After the webinar, you’ll be sent an email inviting you to the bonus Q&A session the following week and encouraging you to submit your questions to us via email. Priority will be given to those questions submitted in writing, but as with the webinar, we will also be taking questions submitted live through the Zoom Q&A panel.

Webinar Recordings

Registrants will be emailed information on how to access the recording 24 hours after the conclusion of the live webinar. You can watch the recording as many times as you like during the access period.

Recording Access Period:

Imagery in Fiction Webinar Series
Fall Term: January 31, 2022

Cancellations / Refunds
You can cancel any time before the webinar at no cost to you. Just let us know.

We want you to have the best learning experience possible, so we’re here to help. Please contact us for assistance by emailing if you’re having technical issues with Zoom.

No refunds will be issued after the live webinar has ended and you’ve been sent the link to the recording. As the recording can be played on so many different devices and systems, it should be possible to watch it on at least one of your devices.

For more information, please consult our Webinar FAQ page.

What is Final Draft?

Bundled Discount

When you purchase the software as part of a McKee Seminar Tuition Package you will receive a substantial discount courtesy of Final Draft. The digital download of the software will be made available within a week of your registration.

If you should need to cancel your registration, you will be refunded your tuition less an administrative fee of 10% and the full price of the Final Draft software.

Do I Need Final Draft For the Seminar?

This software is not required for any of our seminars, but it could be very useful as you go on to apply what you’ve learned in your writing.

What is Storylogue?

Storylogue is Mr. McKee’s online learning library for writers – a writer’s practicum. Currently, the site hosts over 1,500 videos that include new lessons (not covered in his STORY Seminar) and interviews between Mr. McKee and prominent industry professionals as well as Q&A sessions between Mr. McKee and students. These videos are excellent research and learning resources and you can preview the videos offered at

When purchasing a year’s subscription as part of a Tuition Package, you receive a discount of over 40% on the standard annual membership rate. Alternatively, annual or monthly membership may be purchased from the site at any time.

Presently, the site is undergoing a massive upgrade to improve the search functionality but it won’t affect your viewing enjoyment.

Can I Register For Someone Else?
Yes, but please ensure that you enter the intended attendee’s registration details (First Name, Last Name, Email) so that their registration information and ticket will be sent to the correct recipient.

When you reach the payment screen, you may use your own personal information associated with your chosen payment method.

Can I Register a Group?
You may register as many people as you like, but at this time we ask that you register each person individually. (You can still use the same method of payment for each registration.)

Group Discounts:

If you’re registering 5 or more people, you may be eligible for a discount. See here for details.

Do You Offer Discounts?
Yes! We’re pleased to offer several discount categories to help support your learning. Applicability varies by event, so check the seminar details for the available discounts. See the full FAQ page for more information.


Professional Union Members
Do I Qualify for the Repeater Rate?
Our special Repeater rate is based on prior attendance at a McKee Seminar of the same type. For example: If you attended the STORY Seminar in New York last year, you should be eligible for the Repeater rate on all STORY Seminars.

We will check our records to verify previous attendance once we receive your registration. If you are unsure, we encourage you to contact us and we’ll be happy to assist you.

What's a Deposit?

The $100 non-refundable deposit option allows you to reserve a spot at the seminar. The balance is due two weeks before the seminar. If you do not pay in full by that time, you will forfeit this deposit.

What Happens if I Have to Cancel?
Seat Deposit

The Deposit option allows you to reserve a spot at the seminar by paying a non-refundable deposit of $100. This deposit will be applied to the full price of your desired Tuition Package, the balance of which will be due two weeks before the seminar at the latest. If you do not register and pay in full by that time, your seat will no longer be reserved.

Seminar Tuition

If you cancel 10 days or less from the event date your full tuition will be forfeited, but you may apply it to a future McKee Seminar of the same type within one year of your first scheduled seminar. If you cancel more than 10 days prior to the event date, you have the option to to apply it to a future seminar within one year, or you can be refunded your money less a 10% fee that will be retained to cover administrative costs.

Final Draft

If you purchased Final Draft at a discounted price by bundling it with your seminar tuition, and find that you must cancel your registration, you will be refunded your money less our administrative fee and the full price of the Final Draft software.

I'm from out of town. Can You Recommend Accommodation?
Los Angeles

We organize a special discounted room rate for our attendees at the Westin hotel where the seminar is held. It’s a five-minute courtesy shuttle bus ride between the Los Angeles International Airport (LAX) and the hotel. The discounted room rate is subject to availability. Please consult the seminar details for more information.

For other options near the Los Angeles venue, please click here

New York & London

For our New York and London seminars, please click here for options from budget to high-end hotels.