GENRE Seminar

GENRE Seminar

SHANGHAI  DEC 4 – 7, 2014
LOS ANGELES  MAR 25 – 29, 2015

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THE GENRE FESTIVAL

The major great choices a writer takes — the medium, the subject matter, the style — signal the work’s genres. Those choices determine the audience, the platform, and — in many cases — the course of a career. Each genre has a distinct purpose, and its conventions manage, create, and satisfy the audience’s expectations towards that end. To write well, the writer must be able to understand just what purpose and expectations the work signals to the audience; the writer must understand the genres. In the Genre Festival, Robert McKee teaches five days, diving into the substance, structure, style, and principles of each of five genres: the substance of the Crime Thriller, the style of Comedy, the principles of Love Story, and the complexities of Action. The week climaxes with the structure and characters of the grand long-form work which draws from all four of these genres: the Television Series.
 

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What Can I Expect?

Here's a brief description of each day of the GENRE Festival.

Seminar Schedule

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Session One

9:30 am – 10: 45 am
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Break

10:45 am – 11:00 am
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Session Two

11:00 am – 12:30 pm
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Lunch

(Included in Seminar Tuition) 12:30 pm – 1:30 pm
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Session Three

1:30 pm – 2:45 pm
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Break

2:45 pm – 3:00 pm
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Conclusion

3:00 pm – 4:30 pm
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Pitching Workshop

(Optional) 4:30 pm – 5:30 pm

CRIME DAY

THE ART OF SUSPENSE This intensive day session willdismantle the conventions and techniques of one of the world’s most enduring dramatic forms – the Crime Thriller – thus enabling you to both read this genre more profoundly and write your next story utilizing its inherent power. Conventional Crime stories play upon the audience’s fears of lawlessness, violence, and death. The intellectual puzzles of creating and solving a perfect crime, breaking and scattering clues, and misleading attention delight audiences. But the Crime Thriller goes deeper. It reaches into the audience’s unconscious mind to arouse the gripping fear of a fate worse than death, a fate that would make you beg for oblivion.The key to this intense terror is the writer’s creation of an extreme offset of power between the victim protagonist and the ruthless spirit of evil lurking within the antagonist. The greater this imbalance, the greater the thrill in the Crime Thriller.


COMEDY DAY

THE ANGRY ART Comedy Day is a rare opportunity to understand this core genre from the inside out. As Jack London once noted, comedy is the toughest, but also the most rewarded story form. This deep dive into the form’s nature and potential will equip you to tackle almost half of the film world’s projected properties. Simply put, a Comedy is a funny story, an elaborate rolling joke of twist-filled events. While wit lightens a telling, it alone will not make a true comedy. Rather, wit often creates hybrids such as a Dramedy (BRIDESMAIDS) or the Crimedy (BEVERLY HILLS COP). You know you’ve written a true Comedy when you sit an innocent victim down and pitch your story. Just tell him what happens, without quoting witty dialogue or sight gags, and see if he laughs. If, every time you turn the scene he laughs, until by the end of the pitch you have him collapsed on the floor, you’ve written a Comedy. If he doesn’t laugh, you’ve written…something else.


LOVE STORY DAY

THE ART OF THE HEART “There is no enterprise which is started with such tremendous hopes and high expectations and yet fails so often as love.” – Erich Fromm Feelings of love are genetically imposed on us in order to ensure reproductive success. Love behavior functions to attract the mate, retain a mate, reproduce with your mate, and mutually raise and support offspring. However, if love were simply a response to generic programing, any creature that mates for life must be in love for life. Vultures, termites, and anglerfish mate for life, but is that love? Genetics alone can never account for the complex emotional needs, profound desires, and romantic rituals that embrace human beings, all of which can be beautifully expressed via the delightful agony of the Love Story. This dedicated session will address the timeless codes of this genre, enabling you to identify and innovate its dramatic conventions. Robert McKee shares a lifetime of narrative insight into a story form that continues to drive publication and performance across books, films and TV.


ACTION DAY

THE ART OF EXCITEMENT Drama itself is action, as per the Greek origin of the word, but the highly kinetic Action genre is a specialized and coded story form requiring deep awareness and discipline. In this intensive session, Robert McKee will share the goals, tools and secrets of Action so you can capture and sustain attention. The Action Story is so hard to write well because it has been done so often. Empathy with protagonists in a danger zone provides wonderful excitement to the audience. However, audiences know their action stories, and clichés or missed moments of excitement will disappoint.The scene with the protagonist at the mercy of the villain – for instance – expresses the nature of the hero. When the hero, overpowered and with her back to the wall, finds a way to outmaneuver the villain, we experience the complete expression of the hero. There are no rules, but there are conventions based on principles, and you must understand these principles to create great action stories, whether you would use them or break them.


TV DAY

THE ART OF THE LONG FORM With the maturation of the internet, story on television is entering a completely new era – its Golden Age. The all-new TV Day takes advantage of this new paradigm by bringing you the tools and skills to master its challenges. Robert McKee says that if he were a young writer he would work in TV, which has progressed further than the big screen in recognizing the importance of writers and in giving them creative power. This is why the today’s best writing is on TV. The genres of Genre Week are the content of television – Crime Thriller, Comedy, Love Stories, and Action. But modern television is the evolution of the epic poem, begging for characters complex enough to sustain 100 hours of story. A TV series contains hundreds of acts and thousands of scenes. The art of the long form is an art all to itself.

Where Can I Attend?

Ready to register? We've got a number of upcoming seminars.

SHANGHAI (China)

DECEMBER 4 – 7, 2014
 
Register Here

Venue Details

To be determined.

Accommodations

Please note that the seminar cost does not include meals or hotel.

Map of the Area


LOS ANGELES

MARCH 22 – 25, 2015
 
Register Here

Venue Details

Sheraton Gateway LAX 6101 West Century Blvd. Los Angeles, CA 90045

Accommodations

Please Note: The seminar price does not include hotel or meals. A group rate has been negotiated with the hotel and will be available until 5PM PST, March 3, 2015. The rates are as follows: Single / Double Occupancy – $107 + tax Triple Occupancy – $127 + tax Quad Occupancy – $137 + tax Please click here to reserve your room!

Map of the Area

The GENRE Festival

Find out what kind of story you're writing.

“Bob McKee has been a great influence not only on my own work, but on my attitude towards it.”

LOWELL CAUFFIEL

Television Writer and Bestselling Author

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EYE OF THE BEHOLDER
HOUSE OF SECRETS

“McKee is one of the few people on earth who understands what a strange and unique profession this is. His respect for writers is enormous. I always leave the class honored to have had the opportunity to be there but happy and proud to be a writer.”

MARGARET NAGLE

2-time WGA Award-winning Writer / Producer

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TOM HALLMAN JR.

Pulitzer Prize-winning Journalist and Author

SAM: THE BOY BEHIND THE MASK
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“In difficult periods of writing, I often turn to Robert McKee’s wonderful book for guidance”

DOMINICK DUNNE

Novelist and Writer for Vanity Fair

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