Robert McKee explains how the pursuit of technical perfection can be an invaluable impulse for writers working on projects for which they have no personal passion.

Robert McKee teaches the importance of avoiding cheap devices when seeking to arouse empathy for your protagonist.

Robert McKee reaffirms the difference between fact and truth in storytelling, and teaches how even the most idealistic core meanings can still be true.

Robert McKee discusses the creative struggle, how it differs between individuals and groups, and what strategies a writer can employ to create truly innovative work.

Robert McKee teaches the benefits and risks involved in reversing genres to create a unique story.