Robert McKee provides insights into how our brains respond to story, and details his approach with business leaders.

Quotes of the Week

“The engineers of the future will be poets.”

– Terence McKenna

“Over the years I have become convinced that we learn best—and change—from hearing stories that strike a chord within us… Those in leadership positions who fail to grasp or use the power of stories risk failure for their companies and for themselves.”

– John Kotter