What Is Aesthetic Emotion?
Robert McKee teaches the principle of aesthetic emotion, and why it is so central to creating a moving experience for your audience.
Can the Object of Desire Be Abstract?
How does the abstract differ from other Objects of Desire? Robert McKee clarifies the concept of an Object of Desire, the missing element a protagonist seeks to restore balance, and reveals the nuances of this mandatory story component. Quote of the Week...Can Story Motivate My Employees?
Robert McKee outlines the key characteristics of good storytelling that empower your presentations and encourage a workforce to be more productive. Quote of the Week “Learning can only happen when a child [or an employee] is interested. If he’s not...Can One Scene Affect More Than One Plot Line?
Robert McKee examines how scenes function, ideally, within multiple plots. Quote of the Week “Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen.” – John...Has Storytelling Decayed Since the 1960s?
If so, is there any hope for the future? Robert McKee delivers an off-the-cuff history lesson on storytelling in popular culture (with a happy ending). Quote of the Week “The purpose of a writer is to keep civilization from destroying itself.”...Do Writers Need to Network?
Robert McKee discusses the value of networking for a writer, and the writer’s one most important relationship. Quote of the Week “Great writers are indecent people; they live unfairly saving the best part for paper. Good human beings save the world so...Storytelling Your Way to a Better Job
Storytelling Your Way to a Better Job or a Stronger Start-Up By Alina Tugend – New York Times DEC. 12, 2014 [Full Article] It’s been called a strategic tool with “irresistible power” by Harvard Business Review. And “the major business lesson of 2014” by...Can Propaganda Films Influence People and Society Positively?
Scott Winters (Oz, Good Will Hunting, etc.) asks about the effectiveness of propaganda films in changing people’s behavior for the good. Robert McKee’s answer delves into whether a work of story art can actually change a person from one thing to another at all. ...What Are the Benefits and Drawbacks of a Two-Person Protagonist?
Robert McKee explains the different ways of having two protagonists and why you would or would not want to do so. Quotes of the Week “Friendship…is not something you learn in school. But if you haven’t learned the meaning of friendship, you...Robert McKee @ Share Radio London
In the lead up to his STORY Seminar in London, Robert McKee discusses Story, film, television, and life in general with Simon Ross at Share Radio.Can the Inciting Incident Come From Within the Protagonist?
Robert McKee clarifies the role of the inciting incident and answers whether it is possible for it to come from inside your main character.