Everyone loves an underdog. Robert McKee explains the problem with traditional business pitches, and the advantages of demonstrating the challenges you face.
Quotes of the Week
“Business is a combination of war and sport.”
– Andre Maurois
“Once upon a time you went to war with products and services. Today, the stories we tell or fail to tell determine our destinies.”
– James McCabe
Research on the year’s most effective Superbowl Ad shows how classical storytelling techniques can inspire action in a way that data analysis alone cannot.