Robert McKee explains why, how, when, and where Story is best used in public speaking.

Quotes of the Week:

“People don’t have 30 seconds to be interrupted, but they always have 30 minutes to hear a good story.”

– Jon Thomas

“Why was Solomon recognized as the wisest man in the world? Because he knew more stories (proverbs) than anyone else. Scratch the surface in a typical boardroom and we’re all just cavemen with briefcases, hungry for a wise person to tell us stories.”

– Alan Kay

“Story is more than a communications tool, more than a sales tool; it is a decision-making tool. With enough data, any executive can read a cross-section of the now; only a few can author the future through story.”

– Robert McKee 

Featured Video

The Naked Brand (13-minute abridged version)

According to Bloomberg: “The Naked Brand takes aim at traditional advertising and its future. With their constant use of technology and social media, today’s consumers are smarter and more invested in what they buy and marketers are taking advantage of this newly empowered customer by creating transparent and positive stories about their companies and products.”

Visit the film’s official website:

COVID-19 and Your Crisis Decision:
In these challenging times, Robert McKee has decided to bring his teaching to you. Will you join us online?