Is it possible to bring storytelling into marketing or would it be too complex? Robert McKee explains the difference between traditional marketing and marketing using story.

 

Quotes of the Week

“Storytelling is the most powerful way to put ideas into the world today.”

– Robert McKee

 

“Stories are the secret reservoir of values: change the stories individuals and nations live by and tell themselves, and you change the individuals and nations.”

– Ben Okri

COVID-19 and Your Crisis Decision:
In these challenging times, Robert McKee has decided to bring his teaching to you. Will you join us online?