Part of Robert McKee’s


Imagery in Fiction

3-Part Webinar Series

Date: From July 30 – August 1, 2024
Time: From 1:00PM – 3:00PM (ET)
On Demand: Until September 30, 2024


*Union, Student, and Imagery in Fiction Repeater Discounts may apply. Contact us to see if you qualify.

A well-told story, with dimensional characters, dynamic turning points and delightful dialogue, will be a good story. Add to that an enrichment and deepening of the work’s expressivity through the writer’s skilled command of imagery, and you will have a great story.

In this 3-part webinar series, Robert McKee teaches you how to elevate your good story to a work of art. Learn why mastering the principle of image systems is crucial to creating a work of transcendent power, how to engage your poetic imagination, how to create images for the eye versus the ear, and the techniques you can use to craft meaningful imagery that deepens the experience for your audience.

McKee on Image Systems from various Q&A sessions.

MCKEE Imagery

What You’ll Learn




What You’ll Learn


JULY 30  /  1PM-3PM (Eastern Time)

Sources of Imagery

In Part 1 of the series, McKee discusses the sourcing of imagery from your imagination, dreams and subconscious, and teaches writers how to optimize its use on stage, page, and screen.

Topics covered include...
  • Archetypal Imagery
    Symbolic imagery and how to create an image system.
  • Metaphorical Imagery
    How to use tropes in dialogue and descriptions.
  • Mental Imagery
    How will the reader receive and react to the images?


JULY 31  /  1PM-3PM (Eastern Time)

Compound Imagery

In Part 2 of the series, McKee teaches how mixing and merging image systems can increase the power of your story, diving into an in-depth analysis of two modern classics.

Topics covered include...
  • Counterpoint
    How to juxtapose imagery within your story.
  • Merged Imagery
    Combining imagery to instill meaning.
  • Case Studies
    Breaking down the image systems permeating a pair of powerful films.


AUGUST 1  /  1PM-3PM (Eastern Time)

Story as Art

In Part 3 of the series, McKee explores how the poetry of image systems can elevate stories to High Art.

Topics covered include...
  • What is a Work of Art?
    The relationship between beauty, truth, and the role of aesthetic expression.
  • Understanding the Art Film
    Interpreting the image systems in the avant-garde work of Maya Deren.

How it Works


Learn online from Robert McKee

This webinar series consists of three live writing lectures delivered online by Robert McKee via Zoom. Each session is 2 hours in length and starts at 1:00 PM Eastern Time (US & Canada). This series runs from Tuesday, July 30, through Thursday, August 1, 2024.

Students like the online format because...

“I feel like I am part of a brilliant international writing community just by logging in to Zoom in the evenings from my small living room in the middle of Sweden.”

Elin Olofsson

Q&A Sessions

Ask McKee Anything

Every webinar concludes with a Q&A session during which Robert answers your questions on the topics covered during the lecture, or on any aspect of the writing craft. Participants can submit their questions during the live session or in advance by email.

Students like the Q&A periods because...

“I didn’t realize in the beginning how much the questions would help me learn, but it turns out they are just as important as the lectures. I think that is in large part to the careful attention Robert gives to each one.”

Billie Tomlinson

Live & On Demand

Can’t attend live? No problem!

If you can’t join us live, you can catch up at your convenience. Recordings are made available within 24 hours of the conclusion of each event, and can be viewed as many times as you like within the access period.  Recordings will be available through September 30, 2024. 

Students like recording access because...

“It’s really great to have the chance to watch these webinars at my own convenience and not having to take time off work to attend. I hope he continues to do them, I’ll continue to take them. Can’t wait for the next class.”

Marcos Meconi

What Attendees Are Saying

“There are too many reasons why Robert is undisputedly the Master of Storytelling, and all of those reasons are self-evident in every one of his lessons. I am a McKee disciple – there is no greater writing apprenticeship possible.”

Natasha Phillips

“I believe that I now have the tools to not only effectively create my own stories but to intelligently evaluate those of others. Besides, McKee is a hoot!”

Marlene Simon

“Out of all the writing classes I’ve attended, every professor and self-proclaimed ‘master’ I’ve learned from pales in comparison to Mr. McKee. He is by far my favorite teacher I’ve ever had. I’m very grateful for his teachings and all the hard work that goes into his compelling lectures.”

Matt Isner

“I joined the spring webinar series and it was groundbreaking for me in every way. What a privilege – I literally felt like I was sitting by the desk of a master, just taking it all in!”

Jane Olander

“A big thank you for the wonderful, inspirational teachings from Robert! I‘m so glad to be part of this, and taking so many new thoughts and ideas from it for my own writing!”

Friederike Giley

“I had several ‘light bulb moments’ as I took notes, and was able to incorporate his ideas into my work-in-progress immediately. This webinar was well worth the time and money.”

Erin Brescia

“In the past, I’ve always considered attending an in-person seminar but life always seemed to get in the way. This format is so much more conducive to repeat viewings, studying and note taking. I hope he will continue to offer his deep knowledge and experience in this format. Thank you!!!”

Ed Han

“I am thoroughly enjoying these sessions and have learned so much beyond my collegiate studies. Robert has inspired, encouraged, and empowered me with his wonderful teaching.”

Becky Bulebush

“I am really enjoying the seminars and am so glad that I signed up. These webinars are inspiring me to make more effort to put pen to paper (or fingers to keyboard!) and pursue my ambitions. I must say that I have attended several different writing courses over the years, but none as inspiring as Robert’s.”

Sharon Grey

“Thank you for offering this online option. I am finding fascinating insights and it’s inspiring me to sort issues within my own existing work. I knew something wasn’t right, but now I know what it is and how to fix it.”

Rebecca O'Reilly

“My grasp of craft is immeasurably stronger by virtue of having attended Mr. McKee’s seminars and read (and reread) his books. I strongly recommend him. He’s one of the best speakers I’ve ever encountered, and his palpable delight at all aspects of storytelling is always infectious.”

Barry Eisler

“The amount of information blew me away.  Wish I had taken Robert’s classes much earlier in my writing process… This was an incredible experience and I’ll definitely approach my screenplays with an entirely different approach.”

Cheryl Willis

“This was more than I bargained for. New understanding, insight & inspiration with practical, USEABLE tools, excellent!”

Carol Roscoe

“Robert McKee is truly a master, not only of the art of story, but the art of teaching it as well. One of the most rewarding and informative weekends of my life, and worth every penny.”

Robert Robertson

“The passion and depth at which Mr. McKee dove into this material gave me a sense of infinite possibilities and growth potential. I’m really excited to use all of his principles and tools to analyze other screenplays, which I think will really allow me to grow as a writer and storyteller.”

John Jurko

“McKee’s teachings are invaluable.  I just want to express my appreciation and gratitude to you.  For your devotion to the significance, scope and magnitude of ‘storytelling’ and the writing process.”

Barbara Seyda

“For years I’ve heard about this seminar and thought the accounts about it were exaggerated. I can reassure you they are not. Robert is both hypnotic and mesmerizing… So happy I attended. An experience I will savor for the rest of my life.”

Lilly Chen

“I cannot tell you how fabulous these seminars are. Robert McKee explains things so simply. It’s a succession of lightbulb moments.”

Varda Tully



To support your commitment to the craft, we’re offering bundle deals on the Summer Program.
Save when you enroll in multiple webinars.


2 Webinars = Save $20

3 Webinars = Save $45

4 Webinars = Save $75

Discounts are applied automatically when courses are added to the cart.


Live Online: July 9 - 11


Live Online: July 16 - 18


Live Online: July 23 - 25

Imagery in Fiction

Live Online: July 30 - August 1

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