Robert McKee provides insights into how our brains respond to story, and details his approach with business leaders.
Quotes of the Week
“The engineers of the future will be poets.”
– Terence McKenna
“Over the years I have become convinced that we learn best—and change—from hearing stories that strike a chord within us… Those in leadership positions who fail to grasp or use the power of stories risk failure for their companies and for themselves.”
– John Kotter