STORYNOMICS

  • LOS ANGELES  MAR 19, 2015
  • NEW YORK  APR 16, 2015
  • KILLARNEY  MAY 22, 2015
  • AMSTERDAM  MAY 26, 2015

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WHAT IS STORY POWER?

Robert McKee’s one-day Storynomics Seminar brings you insights, actionable story knowledge and ready-to-use tools that will greatly enhance your communication and persuasion skills.

In an age of 24/7 information, nothing dates faster than factual content. Properly executed stories, on the other hand, offer the possibility of winning hearts as well as minds, while delivering an immersive experience around your products, services and brand assets.

A leader must persuade, and to persuade, a leader must master the art of storytelling. Story is both emotional and intellectual – it captures hearts as well as minds. In this one-day event, Robert McKee will guide business leaders and managers to mastery of this timeless art and so they can turn ideas into action.

In recent years, Robert has helped organizations as diverse as Microsoft, Nike, Hewlett-Packard and Siemens develop their evolving narrative game plans. He can do the same for you and your company as he will show you how story will connect with your audiences, both external and internal.

In a world growing ever more uncertain and demanding of human intelligence, Robert McKee’s Storynomics Seminar will fire your imagination and ignite your organization’s performance.

 

The Business of Story

Robert McKee’s Cover Story in SPEAKER MAGAZINE, the official publication of The National Speak­ers Association.

How Does the Purpose-Told Story Apply to Business?

These are just a few examples of the use of Story principles within the context of the business world.

What Is Storynomics?

What Is Storynomics?

Storynomics illuminates what story is, why story works and, most importantly, how storytelling in business translates into economic and leadership success.

read more

Looking for a One-on-One?

For information on private consultations and customized workshops, please contact Mia.

 

Contact Mia

What Can I Expect?

Here's an outline of the Storynomics Seminar.

Seminar Schedule

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Session One

9:30 am – 10: 45 am
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Break

10:45 am – 11:00 am
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Session Two

11:00 am – 12:30 pm
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Lunch

(not included in seminar tuition)
12:30 pm – 1:30 pm
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Session Three

1:30 pm – 2:45 pm
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Break

2:45 pm – 3:00 pm
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Conclusion

3:00 pm – 4:30 pm
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Pitching Workshop

(Optional)
4:30 pm – 5:30 pm

SESSION ONE

STORY AND THE EFFECTIVE EXECUTIVE

To begin the day, McKee examines three primary tactics that underlie all human communication, persuasion and leadership from face-to-face conversations to mass marketing campaigns. He lays out the hidden strategies behind each technique to reveal why the simplicity of story trumps the others.

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Leadership by Emotionial Persuasion

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Leadership by Intellectual Persuasion

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Leadership and the Purpose-Told Story

The Merger of Intellectual and Emotional Persuasion

SESSION TWO

SHAPING STORY: DESIGN AND EXECUTION

During the second session, McKee takes an in-depth look at the dynamic inner life of the purpose-told story. He takes the seminar behind the commonplace concepts of Beginning, Middle, and End, to explore story’s essential components: Dynamic Values, Objects of Desire, Forces of Antagonism, Turning Points, Crisis, Climax and the Positive Outcome.

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Beginning

The Inciting Incident
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Middle

Progressive Complications
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End

Crisis and Climax

SESSION THREE

EXECUTING THE PURPOSE-TOLD STORY

In the third session, McKee looks at performance. Whether an executive tells story in an elevator or over lunch, via Skype or in a board meeting, to sell a product or to position the corporation, face-to-face or on the internet, storytelling is always a performance. The successful telling combines preparation and improvisation.

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Face-to-Face Storytelling

Conversation vs. Presentation
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Storytelling at a Distance

Marketing vs. Branding
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Conclusion

The Leader as the Author of the Future

Where Can I Attend?

Ready to register? We've got a number of upcoming seminars

LOS ANGELES

MARCH 19, 2015
 
Register Here

Venue Details

Sheraton Gateway LAX 6101 West Century Blvd. Los Angeles, CA 90045

Accommodations

Please Note: The seminar price does not include hotel or meals.

A group rate has been negotiated with the hotel and will be available until Fe bruary 26, 2015.

The rates are as follows:
Single / Double Occupancy – $107 + tax
Triple Occupancy – $127+tax
Quad Occupancy – $137+tax

Please click here to reserve your room!

Map of the Area

NEW YORK

APRIL 16, 2015
 
Register Here

Venue Details

Florence Gould Hall Theatre
French Institute Alliance Francaise (FIAF)
55 East 59th Street
New York, NY
(Between Madison and Park)

Accommodations

Please note that the seminar cost does not include meals or hotel.

For a list of recommended hotels in the area, please click here.

Map of the Area

Florence Gould Hall Theatre

KILLARNEY (Ireland)

MAY 22, 2015
 
Register Here

Venue Details

Killarney Convention Centre
Muckross Road
Killarney
Co. Kerry
Ireland

Accommodations

Please note that the seminar cost does not include meals or hotel.

Map of the Area

Killarney

AMSTERDAM (Netherlands)

MAY 26, 2015
 
Register Here

Venue Details

DeLaMar Theatre
Marnixstraat 402
1017 PL Amsterdam
[in the heart of Amsterdam]
The Netherlands

Accommodations

Please note that the seminar cost does not include meals or hotel.

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Amsterdam

The Storynomics Seminar

Just listen to what these Industry Leaders have to say about their time with Robert McKee.
“Excellent seminar, very insightful. All of what I have learned here is directly applicable to the craft. Mr. McKee has given form to many of the concepts that I have struggled with for years.”
Alexandre Amancio

Creative Director, UBISOFT

“The art of storytelling as part of persuasion – Robert McKee is the best.”
Alexander Paufler

CEO & President, MERCEDES-BENZ Thailand

“It’s a stunning achievement, and beautifully put together. I am in awe at how compelling it is to watch.”
Barbara Minto

Author, THE PYRAMID PRINCIPLE and 19 other Bestsellers

“McKee’s exceptional teaching is critical to success.”
Phyllis Fogarty

Brand Manager, PEPSICO

“I must tell a story in 30 seconds to 3 minutes. McKee taught me how to create a unique and compelling story for the international brand.”
Phil Chapman

Marketing Director, KRAFT FOODS

“McKee’s seminars were highly informative and enormously beneficial. If not for those two days (in LA & NYC), I would not now have the script I am taking into a client meeting next week. Bravo, Robert!”
Ron Correa

President, THE CARCANNON CORPORATION