What Is Storynomics?

Storynomics illuminates what story is, why story works and, most importantly, how storytelling in business translates into economic and leadership success.

Is It Possible to Bring Storytelling Into Marketing?

Is it possible to bring storytelling into marketing or would it be too complex? Robert McKee explains the difference between traditional marketing and marketing using story.   Quotes of the Week “Storytelling is the most powerful way to put ideas into the world...

How to Use Story in Business Presentations

Ready to Stop Using Coercion and Seduction? Robert McKee explains why people are tired of coercion and seduction but hungry for story.   Quotes of the Week “What kind of logic do you use, scientific or humanistic? The answer is you must use both.” –...

Can Story Motivate My Employees?

Robert McKee outlines the key characteristics of good storytelling that empower your presentations and encourage a workforce to be more productive.   Quote of the Week “Learning can only happen when a child [or an employee] is interested. If he’s not...

Storytelling Your Way to a Better Job

Storytelling Your Way to a Better Job or a Stronger Start-Up By Alina Tugend – New York Times DEC. 12, 2014 [Full Article]   It’s been called a strategic tool with “irresistible power” by Harvard Business Review. And “the major business lesson of 2014” by...

How Does Story Affect Life?

If you wish to understand the Primacy of Story – why story is essential to human motivation and decision-making – Robert McKee will get you started in this in-depth presentation for Thinking Digital.   Quotes of the Week “The Business story is...

Robert McKee’s STORY-in-BUSINESS Tips

1. LOOK FOR TROUBLE The starting point of all stories is a moment of disruption. A negative event throws the protagonist’s life out of balance, hooking the audience’s curiosity: How will this turn out? The protagonist’s quest to restore life’s...

How Do I Use Story in a Keynote Address?

Robert McKee explains why, how, when, and where Story is best used in public speaking.   Quotes of the Week: “People don’t have 30 seconds to be interrupted, but they always have 30 minutes to hear a good story.” – Jon Thomas “Why was...