McKeeStory

Robert McKee’s official website.

What Is Storynomics?

Storynomics illuminates what story is, why story works and, most importantly, how storytelling in business translates into economic and leadership success.

Can Story Motivate My Employees?

Robert McKee outlines the key characteristics of good storytelling that empower your presentations and encourage a workforce to be more productive.   Quote of the Week “Learning can only happen when a child [or an employee] is interested. If he’s not...

Storytelling Your Way to a Better Job

Storytelling Your Way to a Better Job or a Stronger Start-Up By Alina Tugend – New York Times DEC. 12, 2014 [Full Article]   It’s been called a strategic tool with “irresistible power” by Harvard Business Review. And “the major business lesson of 2014” by...

How Does Story Affect Life?

If you wish to understand the Primacy of Story – why story is essential to human motivation and decision-making – Robert McKee will get you started in this in-depth presentation for Thinking Digital.   Quotes of the Week “The Business story is...

Robert McKee’s STORY-in-BUSINESS Tips

1. LOOK FOR TROUBLE The starting point of all stories is a moment of disruption. A negative event throws the protagonist’s life out of balance, hooking the audience’s curiosity: How will this turn out? The protagonist’s quest to restore life’s...