What Is Storynomics?

Storynomics illuminates what story is, why story works and, most importantly, how storytelling in business translates into economic and leadership success.

Storytelling Your Way to a Better Job

Storytelling Your Way to a Better Job or a Stronger Start-Up By Alina Tugend – New York Times DEC. 12, 2014 [Full Article]   It’s been called a strategic tool with “irresistible power” by Harvard Business Review. And “the major business lesson of 2014” by...

Robert McKee’s STORY-in-BUSINESS Tips

1. LOOK FOR TROUBLE The starting point of all stories is a moment of disruption. A negative event throws the protagonist’s life out of balance, hooking the audience’s curiosity: How will this turn out? The protagonist’s quest to restore life’s...