How Does Story Relate to Business?

Robert McKee has taught Story-in-Business all over the world. This quick clip from Brazil hints at some of the content of his one-day seminar.   Six Classic Errors in Business Story Telling your story from the company’s view. Talking to the customer in the...

How Do I Pitch a New Venture Using Story?

Everyone loves an underdog. Robert McKee explains the problem with traditional business pitches, and the advantages of demonstrating the challenges you face.   Quotes of the Week  “Business is a combination of war and sport.” – Andre Maurois...