STORY in BUSINESS

STORY in BUSINESS Seminar

LOS ANGELES  MAR 19, 2015

NEW YORK  APR 16, 2015
KILLARNEY  MAY 22, 2015
AMSTERDAM  MAY 26, 2015

Register Now

WHAT IS STORY POWER?

Robert McKee’s one-day STORY-in-BUSINESS Seminar brings you insights, actionable story knowledge and ready-to-use tools that will greatly enhance your communication and persuasion skills.

In an age of 24/7 information, nothing dates faster than factual content. Properly executed stories, on the other hand, offer the possibility of winning hearts as well as minds, while delivering an immersive experience around your products, services and brand assets.

A leader must persuade, and to persuade, a leader must master the art of storytelling. Story is both emotional and intellectual – it captures hearts as well as minds. In this one-day event, Robert McKee will guide business leaders and managers to mastery of this timeless art and so they can turn ideas into action.

In recent years, Robert has helped organizations as diverse as Microsoft, Nike, Hewlett-Packard and Siemens develop their evolving narrative game plans. He can do the same for you and your company as he will show you how story will connect with your audiences, both external and internal.

In a world growing ever more uncertain and demanding of human intelligence, Robert McKee’s STORY-in-BUSINESS seminar will fire your imagination and ignite your organization’s performance.

Put the Purpose-Told Story to Work For You...

Click below to receive Robert McKee’s FREE white paper on why story works in business, and his STORY-in-BUSINESS newsletter on how to incorporate story into your business!

 

The Business of Story

Robert McKee’s Cover Story in SPEAKER MAGAZINE, the official publication of The National Speak­ers Association.

How Does the Purpose-Told Story Apply to Business?

These are just a few examples of the use of Story principles within the context of the business world.

How Does Story Affect Life?

If you wish to understand the Primacy of Story – why story is essential to human motivation and decision-making – Robert McKee will get you started in this in-depth presentation for Thinking Digital.   Quotes of the Week “The Business story is... read more

Robert McKee’s STORY-in-BUSINESS Tips

1. LOOK FOR TROUBLE The starting point of all stories is a moment of disruption. A negative event throws the protagonist’s life out of balance, hooking the audience’s curiosity: How will this turn out? The protagonist’s quest to restore life’s... read more

How Do I Use Story in a Keynote Address?

Robert McKee explains why, how, when, and where Story is best used in public speaking.   Quotes of the Week: “People don’t have 30 seconds to be interrupted, but they always have 30 minutes to hear a good story.” - Jon Thomas “Why was... read more

Looking for a One-on-One?

For information on private consultations and customized workshops, please contact Mia.

 

Contact Mia

What Can I Expect?

Here's an outline of the STORY in BUSINESS Seminar.

Seminar Schedule

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Session One

9:30 am – 10: 45 am

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Break

10:45 am – 11:00 am

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Session Two

11:00 am – 12:30 pm

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Lunch

(not included in seminar tuition)
12:30 pm – 1:30 pm
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Session Three

1:30 pm – 2:45 pm

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Break

2:45 pm – 3:00 pm

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Conclusion

3:00 pm – 4:30 pm

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Pitching Workshop

(Optional)
4:30 pm – 5:30 pm

SESSION ONE

STORY AND THE EFFECTIVE EXECUTIVE

To begin the day, McKee examines three primary tactics that underlie all human communication, persuasion and leadership from face-to-face conversations to mass marketing campaigns. He lays out the hidden strategies behind each technique to reveal why the simplicity of story trumps the others.

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Leadership by Emotionial Persuasion

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Leadership by Intellectual Persuasion

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Leadership and the Purpose-Told Story

The Merger of Intellectual and Emotional Persuasion


SESSION TWO

SHAPING STORY: DESIGN AND EXECUTION

During the second session, McKee takes an in-depth look at the dynamic inner life of the purpose-told story. He takes the seminar behind the commonplace concepts of Beginning, Middle, and End, to explore story’s essential components: Dynamic Values, Objects of Desire, Forces of Antagonism, Turning Points, Crisis, Climax and the Positive Outcome.

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Beginning

The Inciting Incident
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Middle

Progressive Complications
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End

Crisis and Climax

SESSION THREE

EXECUTING THE PURPOSE-TOLD STORY

In the third session, McKee looks at performance. Whether an executive tells story in an elevator or over lunch, via Skype or in a board meeting, to sell a product or to position the corporation, face-to-face or on the internet, storytelling is always a performance. The successful telling combines preparation and improvisation.

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Face-to-Face Storytelling

Conversation vs. Presentation
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Storytelling at a Distance

Marketing vs. Branding
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Conclusion

The Leader as the Author of the Future

Where Can I Attend?

Ready to register? We've got a number of upcoming seminars

LOS ANGELES

MARCH 19, 2015

Register Here

Venue Details

Sheraton Gateway LAX 6101 West Century Blvd. Los Angeles, CA 90045

Accommodations

Please Note: The seminar price does not include hotel or meals.

A group rate has been negotiated with the hotel and will be available until Fe bruary 26, 2015.

The rates are as follows:
Single / Double Occupancy – $107 + tax
Triple Occupancy – $127+tax
Quad Occupancy – $137+tax

Please click here to reserve your room!

Map of the Area


NEW YORK

APRIL 16, 2015

Register Here

Venue Details

Florence Gould Hall Theatre
French Institute Alliance Francaise (FIAF)
55 East 59th Street
New York, NY
(Between Madison and Park)

Accommodations

Please note that the seminar cost does not include meals or hotel. For a list of recommended hotels in the area, please click here.

Map of the Area


KILLARNEY (Ireland)

MAY 22, 2015

Register Here

Venue Details

To be determined.

Accommodations

Please note that the seminar cost does not include meals or hotel.

Map of the Area


AMSTERDAM (Netherlands)

MAY 26, 2015

Register Here

Venue Details

DeLaMar Theatre
Marnixstraat 402
1017 PL Amsterdam[in the heart of Amsterdam] The Netherlands

Accommodations

Please note that the seminar cost does not include meals or hotel.

Map of the Area

The STORY-in-BUSINESS Seminar

Just listen to what these Industry Leaders have to say about their time with Robert McKee.

“Excellent seminar, very insightful. All of what I have learned here is directly applicable to the craft. Mr. McKee has given form to many of the concepts that I have struggled with for years.” Alexandre Amancio

Creative Director, UBISOFT

“The art of storytelling as part of persuasion – Robert McKee is the best.” Alexander Paufler

CEO & President, MERCEDES-BENZ Thailand

“It’s a stunning achievement, and beautifully put together. I am in awe at how compelling it is to watch.” Barbara Minto

Author, THE PYRAMID PRINCIPLE and 19 other Bestsellers

“McKee’s exceptional teaching is critical to success.” Phyllis Fogarty

Brand Manager, PEPSICO

“I must tell a story in 30 seconds to 3 minutes. McKee taught me how to create a unique and compelling story for the international brand.” Phil Chapman

Marketing Director, KRAFT FOODS

“McKee’s seminars were highly informative and enormously beneficial. If not for those two days (in LA & NYC), I would not now have the script I am taking into a client meeting next week. Bravo, Robert!” Ron Correa

President, THE CARCANNON CORPORATION