WHAT IS STORY POWER?
Robert McKee’s one-day Storynomics Seminar brings you insights, actionable story knowledge and ready-to-use tools that will greatly enhance your communication and persuasion skills.
In an age of 24/7 information, nothing dates faster than factual content. Properly executed stories, on the other hand, offer the possibility of winning hearts as well as minds, while delivering an immersive experience around your products, services and brand assets.
A leader must persuade, and to persuade, a leader must master the art of storytelling. Story is both emotional and intellectual – it captures hearts as well as minds. In this one-day event, Robert McKee will guide business leaders and managers to mastery of this timeless art and so they can turn ideas into action.
In recent years, Robert has helped organizations as diverse as Microsoft, Nike, Hewlett-Packard and Siemens develop their evolving narrative game plans. He can do the same for you and your company as he will show you how story will connect with your audiences, both external and internal.
In a world growing ever more uncertain and demanding of human intelligence, Robert McKee’s Storynomics Seminar will fire your imagination and ignite your organization’s performance.
How Does the Purpose-Told Story Apply to Business?
These are just a few examples of the use of Story principles within the context of the business world.
Robert McKee explains why powerful communication is the key to success in the business world.
Storynomics illuminates what story is, why story works and, most importantly, how storytelling in business translates into economic and leadership success.
Tom Gerace and World-Renowned Story Authority and Author Robert McKee to Collaborate on Storynomics™ Seminars.
What Can I Expect?Here's an outline of the Storynomics Seminar.
12:30 pm – 1:30 pm
4:30 pm – 5:30 pm
STORY AND THE EFFECTIVE EXECUTIVE
To begin the day, McKee examines three primary tactics that underlie all human communication, persuasion and leadership from face-to-face conversations to mass marketing campaigns. He lays out the hidden strategies behind each technique to reveal why the simplicity of story trumps the others.
Leadership by Emotionial Persuasion
Leadership by Intellectual Persuasion
Leadership and the Purpose-Told Story
SHAPING STORY: DESIGN AND EXECUTION
During the second session, McKee takes an in-depth look at the dynamic inner life of the purpose-told story. He takes the seminar behind the commonplace concepts of Beginning, Middle, and End, to explore story’s essential components: Dynamic Values, Objects of Desire, Forces of Antagonism, Turning Points, Crisis, Climax and the Positive Outcome.
EXECUTING THE PURPOSE-TOLD STORY
In the third session, McKee looks at performance. Whether an executive tells story in an elevator or over lunch, via Skype or in a board meeting, to sell a product or to position the corporation, face-to-face or on the internet, storytelling is always a performance. The successful telling combines preparation and improvisation.
Storytelling at a Distance
Where Can I Attend?Ready to register? We've got a number of upcoming seminars
A group rate has been negotiated with the hotel and will be available until Fe bruary 26, 2015.
The rates are as follows:
Single / Double Occupancy – $107 + tax
Triple Occupancy – $127+tax
Quad Occupancy – $137+tax
Please click here to reserve your room!
Map of the Area
French Institute Alliance Francaise (FIAF)
55 East 59th Street
New York, NY
(Between Madison and Park)
Map of the Area
Florence Gould Hall Theatre
Map of the Area
1017 PL Amsterdam
[in the heart of Amsterdam]