Does Story Change with Culture?

Robert McKee explains the basics of Story across culture to Brazil’s Globosat Television.   Quotes of the Week “Story isn’t a flight from reality but a vehicle that carries us on our search for reality, our best effort to make sense out of the...

What Is Aesthetic Emotion?

Robert McKee teaches the principle of aesthetic emotion, and why it is so central to creating a moving experience for your audience.

Can the Object of Desire Be Abstract?

How does the abstract differ from other Objects of Desire? Robert McKee clarifies the concept of an Object of Desire, the missing element a protagonist seeks to restore balance, and reveals the nuances of this mandatory story component.   Quote of the Week...

Robert McKee on AMERICAN SNIPER Success

Public Radio International’s The Takeaway recently asked Robert McKee about the reasons for the surprising box office success of American Sniper (2014), starring Bradley Cooper and directed by Clint Eastwood.

Can Story Motivate My Employees?

Robert McKee outlines the key characteristics of good storytelling that empower your presentations and encourage a workforce to be more productive.   Quote of the Week “Learning can only happen when a child [or an employee] is interested. If he’s not...

Has Storytelling Decayed Since the 1960s?

If so, is there any hope for the future? Robert McKee delivers an off-the-cuff history lesson on storytelling in popular culture (with a happy ending).   Quote of the Week “The purpose of a writer is to keep civilization from destroying itself.”...

KEEP ON KEEPIN’ ON (2014)

The writing lesson here is the difference between sentiment and sentimentality; how to express the hard truth of sentiment without wallowing in the mushiness of sentimentality.

Do Writers Need to Network?

Robert McKee discusses the value of networking for a writer, and the writer’s one most important relationship.   Quote of the Week “Great writers are indecent people; they live unfairly saving the best part for paper. Good human beings save the world so...

Storytelling Your Way to a Better Job

Storytelling Your Way to a Better Job or a Stronger Start-Up By Alina Tugend – New York Times DEC. 12, 2014 [Full Article]   It’s been called a strategic tool with “irresistible power” by Harvard Business Review. And “the major business lesson of 2014” by...