How Does Story Affect Life?

If you wish to understand the Primacy of Story – why story is essential to human motivation and decision-making – Robert McKee will get you started in this in-depth presentation for Thinking Digital.   Quotes of the Week “The Business story is...

Robert McKee’s STORY-in-BUSINESS Tips

1. LOOK FOR TROUBLE The starting point of all stories is a moment of disruption. A negative event throws the protagonist’s life out of balance, hooking the audience’s curiosity: How will this turn out? The protagonist’s quest to restore life’s...

What Is a Testing Plot?

  In this two-part Q&A, Robert McKee discusses the inciting incident and struggle of this somewhat rare story. In Part 1 McKee explains the nature of a testing plot.   If you’re considering using a testing plot, recall that these can often be mixed...

How Do I Write the Opposite Sex?

Robert McKee debunks the myth that men cannot write female characters, and vice versa, and encourages writers to put themselves in the minds of their cast.

Comic Characters: Flat or Round?

It seems that it could be hard to laugh at a character’s misfortune if you empathize too much. Robert McKee explains what distinguishes a comic character from a dramatic character.   Quotes of the Week: “The analysis of character is the highest human...

Truth and Myth in Story

Robert McKee explains the importance of not conflating myth and truth, and how writers must approach writing the truth regardless of genre.