Robert McKee’s

SUMMER

WEBINAR PROGRAM

ONLINE: July 7 – July 30, 2026
ON DEMAND: Until September 30, 2026

The world’s foremost authority on storytelling returns this July to deliver a specially curated program of writing masterclasses. Over the course of four weeks, you’ll learn the secret to creating captivating characters, the art of crafting rich and meaningful dialogue, the unrivaled strengths of long-form storytelling, and the poetic power of imagery in fiction.

2026 SUMMER PROGRAM

Registration now open!

Character

Dialogue

Imagery

Television

Robert McKee’s

CHARACTER

WEBINAR SERIES

JULY 7 – 9 / 1PM – 3PM (ET)

Robert McKee’s CHARACTER Webinar Series teaches the art of character creation, deepens insight into hidden psychological depth, and provides the tools you need to configure an entire cast—from the protagonist outward through the first, second and third circles of supporting roles.

Robert McKee’s

DIALOGUE

WEBINAR SERIES

JULY 14 – 16 / 1PM – 3PM (ET)

Robert McKee’s DIALOGUE Webinar Series teaches the true definition of dialogue, its multiple purposes, cueing from character to character, the differences between effective and weak dialogue, and how to find and fix flaws.

Robert McKee’s

IMAGERY

WEBINAR SERIES

JULY 21 – 23 / 1PM – 3PM (ET)

Robert McKee’s IMAGERY Webinar Series teaches you how to elevate your good story to a work of art. Learn why mastering the principle of image systems is crucial to creating a work of transcendent power, how to engage your poetic imagination, and the techniques you can use to craft meaningful imagery that deepens the experience for your audience.

Robert McKee’s

TELEVISION

WEBINAR SERIES

JULY 28 – 30 / 1PM – 3PM (ET)

Robert McKee’s TELEVISION Webinar Series teaches you the strengths of long-form storytelling and how it became the dominant art form of the 21st century. Learn the various formats of TV shows and how they shape the stories told, how to design your series across multiple seasons, and the unrivaled depths you can reach in character and story complexity.

Robert McKee’s

GENRE

FESTIVAL 2026

ON DEMAND: Available until June 30 , 2026

All writers are genre writers.

Every story flows from a tradition of core events, characters, and values delineated by the genre in which you write. The writer’s first task is to identify the genre, or combination of genres that will inspire his or her creativity. The second is to master its possibilities.

What kind of story will you tell?

2026 Spring Program

Available On Demand for a Limited Time.

Love Story

Action

Crime Thriller

Horror

Comedy

Robert McKee’s

LOVE STORY

WEBINAR SERIES

GET INSTANT ACCESS

Robert McKee’s LOVE STORY Webinar Series explores the history and nature of romance, the storytelling principles involved in crafting the consummate love story, and how you can mix and merge genres to create something truly unique.

Robert McKee’s

Action

WEBINAR SERIES

GET INSTANT ACCESS

Robert McKee’s ACTION Webinar Series teaches the core principles of the genre, the structure of Action stories, and how to design set pieces in order to maximize the audience’s excitement.

Robert McKee’s

Crime Thriller

WEBINAR SERIES

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Robert McKee’s CRIME THRILLER Webinar Series explores the nature of evil, the many subgenres of Crime, the particular perspective that defines the Thriller, and the conventions you must bend or break in order to create a masterful work.

Robert McKee’s

HORROR

WEBINAR SERIES

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Robert McKee’s HORROR Webinar Series teaches the sources of horror, the hidden worlds within reality, how to create a Horror cast, the secret to writing a monster that will terrify your audience, and the creative choices available to the writer in the many subgenres of Horror.

Robert McKee’s

COMEDY

WEBINAR SERIES

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Robert McKee’s COMEDY Webinar Series dives deep into this pointed genre to teach you the principles of cast design, the nature of comedic protagonists, and the unique worldview of the Comedy writer.

Robert McKee’s

STORY

WEBINAR SERIES

ONLINE: Jan. 13 – Feb. 12, 2026
ON DEMAND Until Apr. 30 , 2026

Master your craft with Hollywood’s most sought-after screenwriting instructor.

2026 Winter Program

Registration Closed.

Robert McKee’s

STORY

WEBINAR SERIES

Currently Unavailable

Robert McKee teaches his legendary STORY Seminar online, giving you the opportunity to master the art of story from the convenience of your own home. Spanning 15 individual webinars on the substance of story, how to structure compelling narratives, maximizing your design and much, much more, McKee delivers his iconic writing masterclass in full.

Previous Webinar Series

THE SHAPES OF

STORIES

Currently Unavailable

This webinar series surveys the full range of storytelling shapes, from the most dynamic popular plotting techniques to the depths and beauties of simplicity and beyond to the far reaches of the most exciting, radical designs.

THE SHAPES OF

SCENES

Currently Unavailable

This webinar series investigates the basic component of all storytelling: the scene. In a story’s flow of events, scene designs take on many different shapes. This series explores all possibilities for form, purpose and effect.

CHARACTER

CAST DESIGN

Currently Unavailable

This webinar series focuses on the multi-dimensional character and its complex relationship with the surrounding cast. McKee examines roles with unique complexities that range from the most realistic to the highly symbolic to the boldly radical.

DIALOGUE

THE INNER VOICE

Currently Unavailable

No matter how lavish a play’s production, how vivid a novel’s descriptions, how lush a film’s photography, dialogue shapes the deepest complexities, ironies, and innerness of story. This webinar series focuses on the power of the first-person perspective and the challenges inherent in giving voice to a character’s inner thoughts and feelings on the stage, page, and screen.

ADAPTATION

THE PORTABLE STORY

Currently Unavailable

Shifting stories back and forth between page, stage and screen is rarely a simple matter of adaptation. This complex process almost always demands reinvention. In this webinar series, McKee lays out how the distinct powers of each medium reshape adaptations, and how to preserve the essence of a telling while giving it a rebirth.

Robert McKee’s

STORY DRIVES

WEBINAR SERIES

Currently Unavailable

Robert McKee’s STORY DRIVES Webinar Series delivers three never-before-seen lectures on the inner and outer motivations of character, how they should be handled in different genres, before finishing the series with an in-depth breakdown of two contemporary television series.

Robert McKee’s

STORY CRAFT

WEBINAR SERIES

Currently Unavailable

Robert McKee’s STORY CRAFT Webinar Series delivers the crucial insight you need to understand your work in the context of the story universe, to hook and hold audience interest, and to elevate your story to a work of art.

Robert McKee’s

STORY ELEMENTS

WEBINAR SERIES

Currently Unavailable

Robert McKee’s six-part STORY ELEMENTS Webinar Series teaches you how to build a scene, the art of the inciting incident, the nature of character dimensions, the importance of subtext, the principle of antagonism, and the core elements of genre.