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Get a package discount when you register for two or more series from the Fall Webinar Program.

STORY CRAFT Webinar Series

Begins: September 10, 2020   Ends: September 29, 2020  

Start Time: 1:00 pm   End Time: 3:00 pm  

"Stories are equipment for living."

— Kenneth Burke

The world now consumes films, novels, theatre and television in such quantities and with such ravenous hunger that the story arts have become humanity's prime source of inspiration, as it seeks to order chaos and gain insight into life.

Our appetite for story is a reflection of the profound human need to grasp the patterns of living, not merely as an intellectual exercise, but within a very personal, emotional experience.

As a writer, you alone have the tools to craft the vehicle that carries us on our search for reality, our best effort to make sense out of the anarchy of existence. And now, more than ever, the world needs your stories.

Following the success of his Spring Webinar Program, Robert McKee returns online this fall with three brand new webinars on the story craft.

McKee's 2020 Story Craft Webinar Series:

Now available ON DEMAND!

The recordings of all six live events in the series are now available. If you weren't able to join us in September, you can now gain instant access and catch up at your convenience. (Access to the recordings expires November 30.)

In this series of three 90-minute lessons (+30 minutes of Q&A), and three exclusive 2-hour follow-up Q&A sessions, Robert McKee delivers the crucial insight you need to understand your work in the context of the story universe, to hook and hold the interest of your audience and to lift your story from a good telling, to a work of art.

PART 1:
The Story Universe

2-Hour Follow-up Q&A Session

Although the variations of story design are innumerable, they are not without limits. The far corners of the art create a triangle of formal possibilities that maps the universe of stories. Within this triangle is the totality of writers' cosmologies. To understand your place in the universe, you must study the coordinates of this map, and let them guide you to that point you share with other writers of a similar vision.

In Part 1 of the series, McKee teaches the principles that define the overall universe of story, so that you can better understand your place within it. Topics convered in this webinar include:

  • The Triangle of Event Design
  • Open vs. Closed Endings
  • Levels of Conflict
  • The Range of Protagonists
  • The Limits of Fictional Reality
  • 30-minute Q&A Session

PART 2:
Story and the Reader / Audience

2-Hour Follow-up Q&A Session

Marketing may entice an audience into the theater, convince us to pick up a book or tune in to a show, but once the ritual begins, we need compelling reasons to stay involved. A story must capture interest, hold it unswervingly through time, then reward it at climax.

In Part 2 of the series, McKee delivers a masterclass on the principles and techniques needed to hook and hold both sides of human nature — intellect and emotion. Topics convered in this webinar include:

  • The Problem of Interest
  • Empathy vs. Curiosity
  • The Center of Good
  • Mystery, Suspense, Dramatic Irony
  • 30-minute Q&A Session

PART 3:
Story as Art

2-Hour Follow-up Q&A Session

Every word you commit to the page has the potential to resonate with meaningful expressivity. Misused, it can leave audiences underwhelmed or worse, bored. But the master storyteller wields this power deftly and expertly, lifting their tale to its full potential, to become a work of art.

In Part 3 of the series, McKee teaches the difference between decorative images and enhanced expressivity, providing writers with the power to create image systems that will elevate their creative efforts to true works of art.

  • The Writer as Poet
  • Image Systems
  • External Imagery
  • Internal Imagery
  • 30-minute Q&A Session

Available Spaces: Unlimited

Fall Webinar Program

Begins: September 10, 2020   Ends: November 24, 2020  

Start Time: 1:00 pm   End Time: 3:00 pm  

Robert McKee Broadcasts to the World!

The world now consumes films, novels, theatre and television in such quantities and with such ravenous hunger that the story arts have become humanity’s prime source of inspiration, as it seeks to order chaos and gain insight into life.

Our appetite for story is a reflection of the profound human need to grasp the patterns of living, not merely as an intellectual exercise, but within a very personal, emotional experience.

As a writer, you alone have the tools to craft the vehicle that carries us on our search for reality, our best effort to make sense out of the anarchy of existence.

And now, more than ever, the world needs your stories.

Following the success of his Spring Webinar Program, Robert McKee returns online this fall with nine brand new writing webinars.

McKee's 2020 Fall Webinar Program:

  • Webinars take place on Thursdays from 1:00 pm - 3:00 pm Eastern Time (US & Canada)
  • Q&A sessions take place on Tuesdays from 1:00 pm - 3:00 pm Eastern Time (US & Canada)
  • Recording links will be sent 24 hours after the conclusion of the live events.

Story Craft Webinar Series
$197 - Click here for more info

Get Instant Access! Recordings available until November 30, 2020.

The recordings of all six live events in the series are now available to watch On Demand. If you weren't able to join us in September, you can now gain instant access and catch up at your convenience.

September 10: The Story Universe
Septemer 15: Follow-Up Q&A Session

September 17: Story and the Reader / Audience
September 22: Follow-Up Q&A Session

September 24: Story as Art
September 29: Follow-Up Q&A Session

Love Story Webinar Series
$197 - Click here for more info

Get Instant Access! Recordings available until December 31, 2020.

The recordings of all six live events in the series are now available to watch On Demand. If you weren't able to join us in October, you can now gain instant access and catch up at your convenience.

October 8: The Nature of Love
October 13: Follow-Up Q&A Session

October 15: The Six Subgenres of Love
October 20: Follow-Up Q&A Session

October 22: The Ten Conventions of Love
October 27: Follow-Up Q&A Session

TV Webinar Series
$197 - Click here for more info

Recordings available until January 31, 2021.

November 5: The Age of Long-Form Television
November 10: Follow-Up Q&A Session

November 12: Designing Story for Television
November 17: Follow-Up Q&A Session

November 19: Maximizing Your TV Series
November 24: Follow-Up Q&A Session

Available Spaces: Unlimited

LOVE STORY Webinar Series

Begins: October 8, 2020   Ends: October 27, 2020  

Start Time: 1:00 pm   End Time: 3:00 pm  

"There is no enterprise which is started with such tremendous hopes and high expectations and yet fails so often as love."

— Erich Fromm, THE ART OF LOVING

Biology alone can never account for the complex emotional needs, profound desires, and romantic rituals that embrace human beings. We create love stories in order to explore, express and experience love from the safe distance of art.

Following the success of his Comedy Webinar Series, Robert McKee returns online this fall with three webinars on the beautiful expression and delightful agony of the Love Story.

McKee's 2020 Love Story Webinar Series:

In this series of three 90-minute lessons (+30 minutes of Q&A), and three exclusive 2-hour follow-up Q&A sessions, Robert McKee teaches the history and nature of love, the storytelling principles involved in crafting a love story, and how you can mix and merge genres to create something truly unique.

Thursday, October 8: The Nature of Love
Tuesday, October 13: Follow-up Q&A Session
Get Instant Access! Recordings now available until December 31st.

Today, the idea of romantic love dominates Western culture. Thanks to technological advancement and shifts in societal attitudes, young lovers have become liberated from parental control. With rises in free love and divorce, parents themselves have turned romantic love into a lifelong pursuit. The 21st Century has been the Age of Romance like no other. 

In Part 1 of the series, McKee teaches the history and evolution of love in western cultures. Topics convered in this webinar include:

  • Life's Most Difficult Problem
  • The History of Love
  • The Psychology of Love
  • The Idealization of Love
  • Romantic Love vs. Human Nature
  • The Three Dimensions of Love
  • 30-minute Q&A Session

Thursday, October 15: The Six Subgenres of Love
Tuesday, October 20: Follow-up Q&A Session
Get Instant Access! Recordings now available until December 31st.

Every story flows from a tradition of core events, characters, and values delineated by the genre in which it was written. Whether you’re writing a passionate drama or a sex farce, your first task is to identify the subgenre of love stories that will inspire your creativity. The second is to master its possibilities.

In Part 2 of the series, McKee explores the key cast of love stories, the different subgenres, and the countless ways love can be combined with other genres to create an original telling. Topics convered in this webinar include:

  • Mixing and Merging Genres
  • The Lovers
  • 30-minute Q&A Session

Thursday, October 22: The Ten Conventions of Love
Tuesday, October 27: Follow-up Q&A Session
Get Instant Access! Recordings now available until December 31st.

Each of us owes an enormous debt to the great story forms. You must not only respect but master your genre and its conventions. If we botch genre by omitting or misusing conventions, the audience knows instantly and badmouths our work. As a writer, the demands of genre expectations should stir the imagination. They do not inhibit creativity, they inspire it. The challenge is to keep convention but avoid cliché. 

In Part 3 of the series, McKee delivers a masterclass on the codes and conventions of this timeless genre. Topics convered in this webinar include:

  • The Ten Conventions of Love
  • 30-minute Q&A Session

Available Spaces: Unlimited

TV Webinar Series

Begins: November 5, 2020   Ends: November 24, 2020  

Start Time: 1:00 pm   End Time: 3:00 pm  

"I'm in the empire business."

— Walter White in BREAKING BAD

Take the best writing from television and ask yourself "What film is the equal of that?" If you study great examples of long-form storytelling, you'll find the answer is simple: they don't exist. TV series have an enormous advantage over film. With the potential to tell a story over dozens of hours, writers have an opportunity to develop a density of complication that no film has the chance to do. 

Long-form storytelling on television—and now through streaming services like Netflix—gives your story unprecedented room to roam. But telling a story successfully over multiple episodes, season upon season, demands that the writer reveal character complexity and depths of humanity no medium has delivered before. Does your story have the legs?

McKee's 2020 TV Webinar Series:

In this series of three 90-minute lessons (+30 minutes of Q&A), and three exclusive 2-hour follow-up Q&A sessions, Robert McKee teaches the evolution and strengths of long-form storytelling, how to design your series across multiple seasons, and the depths you can reach in character and story complexity.

All webinars take place on Thursdays from 1:00 pm - 3:00 pm (Eastern).
All Q&A sessions take place the following Tuesdays from 1:00 pm - 3:00 pm (Eastern)
.
Recordings will be sent 24 hours after each live event concludes, and will be available to stream until January 31st, 2021.

Thursday, November 5: The Age of Long-Form Television
Tuesday, November 10: Follow-up Q&A Session
Recordings will be available until January 31st, 2021.

Long-form storytelling has already established itself as a dominant artform. Thanks to magnificent series such as BREAKING BAD, THE WIRE and GAME OF THRONES, writing for the screen has brought about a new understanding of story. Shows unfurling over 70+ hours now reveal complexities of character and worldbuilding the likes of which we’ve never seen. 

In Part 1 of the series, McKee dissects the history of long-form writing, and teaches the endless variety and strengths of the medium. Topics covered in this webinar include:

  • The Strength of the Long Form
  • The History of Television
  • The Six Types of Television Series
  • The Variety of the Long-Form Story
  • 30-minute Q&A Session

Thursday, November 12: Designing Story for Television
Tuesday, November 17: Follow-up Q&A Session
Recordings will be available until January 31st, 2021.

Holding the intellectual and emotional interest of your audience is hard enough in a two-hour feature film. Over a multi-season television series this task is next to impossible, unless you give your audience compelling reasons to stay involved. If you botch your series design, they’ll be lost after episode one. But if your show works, they’ll remain rapt week after week, season after season. 

In Part 2 of the series, McKee teaches writers how to optimize the shape of their story for a television audience. Topics covered in this webinar include:

  • Television Series Design
  • Breaks and Hooks
  • The Future of TV Series Design
  • Audience Interest and Involvement
  • 30-minute Q&A Session

Thursday, November 19: Maximizing Your TV Series
Tuesday, November 24: Follow-up Q&A Session
Recordings will be available until January 31st, 2021.

Long-form creatives are building the story cathedrals of the 21st Century. This renaissance of storytelling for television and streaming platforms has redefined what’s possible. With the potential to tell a story over dozens of hours, skilled writers have used this advantage to deliver a new breed of complex protagonists, and through their stories have revealed previously inaccessible depths of humanity.

In Part 3 of the series, McKee delivers a masterclass on how to reach the complexity of character and story design only television can deliver. Topics covered in this webinar include:

  • Crafting Arcs for Television
  • Character Change vs. Revelation
  • Mixed vs. Merged Genres
  • Character Design
  • Want vs. Need

Available Spaces: Unlimited

Save 10%*

Get a package discount when you register for two or more series from the Fall Webinar Program.

Getting Started
Robert McKee’s webinars are hosted on Zoom.

We recommend that you install the free Zoom client, as it offers a more stable connection and better overall performance during the live webinar.

For more information, please consult our Webinar FAQ page.

Asking a Question
During the Webinar:

Throughout the webinar, you’ll have the ability to submit your questions using the Zoom Q&A panel. Our moderator will collect and organize the questions during the webinar, and Robert McKee will answer as many as time allows during the Q&A period that follows.

Bonus Q&A Session:

After the webinar, you’ll be sent an email inviting you to the bonus Q&A session the following week and encouraging you to submit your questions to us via email. Priority will be given to those questions submitted in writing, but as with the webinar, we will also be taking questions submitted live through the Zoom Q&A panel.

Webinar Recordings

Registrants will be emailed information on how to access the recording 24 hours after the conclusion of the live webinar. You can watch the recording as many times as you like during the access period.

Recording Access Periods:

Spring Webinar Program
July 8, 2020

Comedy Webinar Series
August 31, 2020

Story Craft Webinar Series
November 30, 2020

Love Story Webinar Series
December 31, 2020

TV Webinar Series
January 31, 2021

Cancellations / Refunds
You can cancel any time before the webinar at no cost to you. Just let us know.

We want you to have the best learning experience possible, so we’re here to help. Please contact us for assistance by emailing contact@mckeestory.com if you’re having technical issues with Zoom.

No refunds will be issued after the live webinar has ended and you’ve been sent the link to the recording. As the recording can be played on so many different devices and systems, it should be possible to watch it on at least one of your devices.

For more information, please consult our Webinar FAQ page.

Registration Questions?

Wondering which McKee Seminar is right for you? We’re happy to help! Just give us a call or send us an email.

(928) 204-2323

contact@mckeestory.com

Save 10%*

Get a package discount when you book both STORY and GENRE DAY Seminars!

*This offer may not be combined with other discounts.

What is Final Draft?

Bundled Discount

When you purchase the software as part of a McKee Seminar Tuition Package you will receive a substantial discount courtesy of Final Draft. The digital download of the software will be made available within a week of your registration.

If you should need to cancel your registration, you will be refunded your tuition less an administrative fee of 10% and the full price of the Final Draft software.

Do I Need Final Draft For the Seminar?

This software is not required for any of our seminars, but it could be very useful as you go on to apply what you’ve learned in your writing.

What is Storylogue?
storylogue-banner

Storylogue is Mr. McKee’s online learning library for writers – a writer’s practicum. Currently, the site hosts over 1,500 videos that include new lessons (not covered in his STORY Seminar) and interviews between Mr. McKee and prominent industry professionals as well as Q&A sessions between Mr. McKee and students. These videos are excellent research and learning resources and you can preview the videos offered at Storylogue.com.

When purchasing a year’s subscription as part of a Tuition Package, you receive a discount of over 40% on the standard annual membership rate. Alternatively, annual or monthly membership may be purchased from the site at any time.

Presently, the site is undergoing a massive upgrade to improve the search functionality but it won’t affect your viewing enjoyment.

Can I Register For Someone Else?
Yes, but please ensure that you enter the intended attendee’s registration details (First Name, Last Name, Email) so that their registration information and ticket will be sent to the correct recipient.

When you reach the payment screen, you may use your own personal information associated with your chosen payment method.

Can I Register a Group?
You may register as many people as you like, but at this time we ask that you register each person individually. (You can still use the same method of payment for each registration.)

Group Discounts:

If you’re registering 5 or more people, you may be eligible for a discount. See here for details.

Do You Offer Discounts?
Yes! We’re pleased to offer several discount categories to help support your learning. Applicability varies by event, so check the seminar details for the available discounts. See the full FAQ page for more information.

 

Category
Groups
Professional Union Members
Students
Repeater
Fellowship
Do I Qualify for the Repeater Rate?
Our special Repeater rate is based on prior attendance at a McKee Seminar of the same type. For example: If you attended the STORY Seminar in New York last year, you should be eligible for the Repeater rate on all STORY Seminars.

We will check our records to verify previous attendance once we receive your registration. If you are unsure, we encourage you to contact us here and we’ll be happy to assist you.

What's a Deposit?
The $100/£100 non-refundable deposit option allows you to reserve a spot at the seminar. The balance is due two weeks before the seminar. If you do not pay in full by that time, you will forfeit this deposit.
What Happens if I Have to Cancel?
Seat Deposit

The Deposit option allows you to reserve a spot at the seminar by paying a non-refundable deposit of $100/£100. This deposit will be applied to the full price of your desired Tuition Package, the balance of which will be due two weeks before the seminar at the latest. If you do not register and pay in full by that time, your seat will no longer be reserved.

Seminar Tuition

If you cancel 10 days or less from the event date your full tuition will be forfeited, but you may apply it to a future McKee Seminar of the same type within one year of your first scheduled seminar. If you cancel more than 10 days prior to the event date, you have the option to to apply it to a future seminar within one year, or you can be refunded your money less a 10% fee that will be retained to cover administrative costs.

Final Draft

If you purchased Final Draft at a discounted price by bundling it with your seminar tuition, and find that you must cancel your registration, you will be refunded your money less our administrative fee and the full price of the Final Draft software.

I'm from out of town. Can You Recommend Accommodations?
Los Angeles

We organize a special discounted room rate for our attendees at the Sheraton Gateway LAX where the seminar is held. It’s a five-minute courtesy shuttle bus ride between the Los Angeles International Airport (LAX) and the hotel. The discounted room rate is subject to availability. Please consult the seminar details for more information.

For other options near the Los Angeles venue, please click here

New York & London

For our New York and London seminars, please click here for options from budget to high-end hotels.