STORY CRAFT Webinar Series

Seminar Details:

Access expires on March 31st, 2021.

McKee's 2020 Story Craft Webinar Series

These are recordings of the live events. Access expires March 31st, 2021.

The world now consumes films, novels, theatre and television in such quantities and with such ravenous hunger that the story arts have become humanity's prime source of inspiration, as it seeks to order chaos and gain insight into life.

Our appetite for story is a reflection of the profound human need to grasp the patterns of living, not merely as an intellectual exercise, but within a very personal, emotional experience.

As a writer, you alone have the tools to craft the vehicle that carries us on our search for reality, our best effort to make sense out of the anarchy of existence. And now, more than ever, the world needs your stories.

Following the success of his Spring Webinar Program, Robert McKee returns online this fall with three brand new webinars on the story craft.

In this series of three 90-minute lessons (+30 minutes of Q&A), and three exclusive 2-hour follow-up Q&A sessions, Robert McKee delivers the crucial insight you need to understand your work in the context of the story universe, to hook and hold the interest of your audience and to lift your story from a good telling, to a work of art.


The Story Universe

Although the variations of story design are innumerable, they are not without limits. The far corners of the art create a triangle of formal possibilities that maps the universe of stories. Within this triangle is the totality of writers' cosmologies. To understand your place in the universe, you must study the coordinates of this map, and let them guide you to that point you share with other writers of a similar vision.

In Part 1 of the series, McKee teaches the principles that define the overall universe of story, so that you can better understand your place within it. Topics covered in this webinar include:

  • The Triangle of Event Design
  • Open vs. Closed Endings
  • Levels of Conflict
  • The Range of Protagonists
  • The Limits of Fictional Reality
  • 30-minute Q&A Session

Follow-Up Q&A Session

Robert McKee expands on the webinar by answering questions about the lecture content, as well as the craft of writing more broadly.


Story and the Reader / Audience

Marketing may entice an audience into the theater, convince us to pick up a book or tune in to a show, but once the ritual begins, we need compelling reasons to stay involved. A story must capture interest, hold it unswervingly through time, then reward it at climax.

In Part 2 of the series, McKee delivers a masterclass on the principles and techniques needed to hook and hold both sides of human nature — intellect and emotion. Topics covered in this webinar include:

  • The Problem of Interest
  • Empathy vs. Curiosity
  • The Center of Good
  • Mystery, Suspense, Dramatic Irony
  • 30-minute Q&A Session

Follow-Up Q&A Session

Robert McKee expands on the webinar by answering questions about the lecture content, as well as the craft of writing more broadly.


Story as Art

Every word you commit to the page has the potential to resonate with meaningful expressivity. Misused, it can leave audiences underwhelmed or worse, bored. But the master storyteller wields this power deftly and expertly, lifting their tale to its full potential, to become a work of art.

In Part 3 of the series, McKee teaches the difference between decorative images and enhanced expressivity, providing writers with the power to create image systems that will elevate their creative efforts to true works of art. Topics covered in this webinar include:

  • The Writer as Poet
  • Image Systems
  • External Imagery
  • Internal Imagery
  • 30-minute Q&A Session

Follow-Up Q&A Session

Robert McKee expands on the webinar by answering questions about the lecture content, as well as the craft of writing more broadly.

We are sorry but registration is currently closed.

Please contact us if you are interested in gaining access.

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Getting Started
Robert McKee’s webinars are hosted on Zoom.

We recommend that you install the free Zoom client, as it offers a more stable connection and better overall performance during the live webinar.

For more information, please consult our Webinar FAQ page.

Asking a Question
During the Webinar:

Throughout the webinar, you’ll have the ability to submit your questions using the Zoom Q&A panel. Our moderator will collect and organize the questions during the webinar, and Robert McKee will answer as many as time allows during the Q&A period that follows.

Follow-Up Q&A Session:

After the webinar, you’ll be sent an email inviting you to the bonus Q&A session the following week and encouraging you to submit your questions to us via email. Priority will be given to those questions submitted in writing, but as with the webinar, we will also be taking questions submitted live through the Zoom Q&A panel.

Webinar Recordings

Registrants will be emailed information on how to access the recording 24 hours after the conclusion of the live webinar. You can watch the recording as many times as you like during the access period.

Recording Access Period Ends:

Story Craft Webinar Series
Winter Term: March 31, 2021

Cancellations / Refunds
You can cancel any time before the webinar at no cost to you. Just let us know.

We want you to have the best learning experience possible, so we’re here to help. Please contact us for assistance by emailing if you’re having technical issues with Zoom.

No refunds will be issued after the live webinar has ended and you’ve been sent the link to the recording. As the recording can be played on so many different devices and systems, it should be possible to watch it on at least one of your devices.

For more information, please consult our Webinar FAQ page.

What is Final Draft?

Bundled Discount

When you purchase the software as part of a McKee Seminar Tuition Package you will receive a substantial discount courtesy of Final Draft. The digital download of the software will be made available within a week of your registration.

If you should need to cancel your registration, you will be refunded your tuition less an administrative fee of 10% and the full price of the Final Draft software.

Do I Need Final Draft For the Seminar?

This software is not required for any of our seminars, but it could be very useful as you go on to apply what you’ve learned in your writing.

What is Storylogue?

Storylogue is Mr. McKee’s online learning library for writers – a writer’s practicum. Currently, the site hosts over 1,500 videos that include new lessons (not covered in his STORY Seminar) and interviews between Mr. McKee and prominent industry professionals as well as Q&A sessions between Mr. McKee and students. These videos are excellent research and learning resources and you can preview the videos offered at

When purchasing a year’s subscription as part of a Tuition Package, you receive a discount of over 40% on the standard annual membership rate. Alternatively, annual or monthly membership may be purchased from the site at any time.

Presently, the site is undergoing a massive upgrade to improve the search functionality but it won’t affect your viewing enjoyment.

Can I Register For Someone Else?
Yes, but please ensure that you enter the intended attendee’s registration details (First Name, Last Name, Email) so that their registration information and ticket will be sent to the correct recipient.

When you reach the payment screen, you may use your own personal information associated with your chosen payment method.

Can I Register a Group?
You may register as many people as you like, but at this time we ask that you register each person individually. (You can still use the same method of payment for each registration.)

Group Discounts:

If you’re registering 5 or more people, you may be eligible for a discount. See here for details.

Do You Offer Discounts?
Yes! We’re pleased to offer several discount categories to help support your learning. Applicability varies by event, so check the seminar details for the available discounts. See the full FAQ page for more information.


Professional Union Members
Do I Qualify for the Repeater Rate?
Our special Repeater rate is based on prior attendance at a McKee Seminar of the same type. For example: If you attended the STORY Seminar in New York last year, you should be eligible for the Repeater rate on all STORY Seminars.

We will check our records to verify previous attendance once we receive your registration. If you are unsure, we encourage you to contact us and we’ll be happy to assist you.

What's a Deposit?

The $100 non-refundable deposit option allows you to reserve a spot at the seminar. The balance is due two weeks before the seminar. If you do not pay in full by that time, you will forfeit this deposit.

What Happens if I Have to Cancel?
Seat Deposit

The Deposit option allows you to reserve a spot at the seminar by paying a non-refundable deposit of $100. This deposit will be applied to the full price of your desired Tuition Package, the balance of which will be due two weeks before the seminar at the latest. If you do not register and pay in full by that time, your seat will no longer be reserved.

Seminar Tuition

If you cancel 10 days or less from the event date your full tuition will be forfeited, but you may apply it to a future McKee Seminar of the same type within one year of your first scheduled seminar. If you cancel more than 10 days prior to the event date, you have the option to to apply it to a future seminar within one year, or you can be refunded your money less a 10% fee that will be retained to cover administrative costs.

Final Draft

If you purchased Final Draft at a discounted price by bundling it with your seminar tuition, and find that you must cancel your registration, you will be refunded your money less our administrative fee and the full price of the Final Draft software.

I'm from out of town. Can You Recommend Accommodation?
Los Angeles

We organize a special discounted room rate for our attendees at the Westin hotel where the seminar is held. It’s a five-minute courtesy shuttle bus ride between the Los Angeles International Airport (LAX) and the hotel. The discounted room rate is subject to availability. Please consult the seminar details for more information.

For other options near the Los Angeles venue, please click here

New York & London

For our New York and London seminars, please click here for options from budget to high-end hotels.