STORY DRIVES Webinar Series

Seminar Details:

A character and their story come to life the moment we glimpse a clear understanding of their motivation, the fuel that drives them towards their desire - not only the conscious, but the unconscious as well. In order to fully master the drive of your outer story, you must understand the power of your inner one.

Robert McKee returns online with the second installment of his 2021 Spring Webinar Program, the Story Drives Webinar Series. In this series of three 90-minute lessons (+30-minute Q&A sessions), and three exclusive 2-hour follow-up Q&As, McKee delivers never-before-seen lectures on the inner and outer motivations of character, how they should be handled in different genres, before finishing the series with a in-depth breakdown of two contemporary television series.

All webinars take place on Thursdays from 1:00pm - 3:00pm Eastern Time (US & Canada).
All Q&A sessions take place the following Tuesdays from 1:00pm - 3:00pm Eastern Time (US & Canada).

Late joining the live STORY DRIVES Webinar Series?

Not to worry! As a courtesy to our global audience, we're providing limited access to the recordings of each event. Sign up now and catch up at your convenience. Recordings of the Story Drives Webinar Series will be accessible until June 30, 2021.


Thursday, April 8: The Inner Story
Tuesday, April 13: Follow-Up Q&A Session

Watch On Demand until June 30, 2021.

In Part 1 of the series, McKee teaches the differences between motivation and desire and how these are handled in the Inner Genres, before illustrating these principles by breaking down 3 iconic scenes. Topics covered in this webinar include:

  • Outer Motivations
    What is pushing or pulling your character?
  • Inner Motivations
    Why does your character want what they want?
  • 6 Inner Genres
    An in-depth look at the values, motivations and sources of conflict for the Plots of Character.
  • 3 Case Studies
    A closer look at the use of motivation in 3 key scenes from stage, page and screen.
  • 30-minute Q&A
    Clarify your understanding of the lecture content.


Thursday, April 15: The Outer Story
Tuesday, April 20: Follow-Up Q&A Session

Watch On Demand until June 30, 2021.

In Part 2 of the series, McKee details how the audience perceives story, what moves the Outer Genres, how writers can use backstory and secrets within the telling, and the importance of setups and payoffs in driving your story. Topics covered in this webinar include:

  • The Audience's POV
    Story logic, and the role of curiosity, empathy and suspense.
  • Setups and Payoffs
    How should writers best wield these powerful tools?
  • Backstory 
    The use of character history to drive your story.
  • 10 Outer Genres 
    And exploration of the values, motivations and sources of conflict for the Plots of Fortune.
  • Secrets 
    Using hidden information to create turning points.
  • 30-minute Q&A
    Clarify your understanding of the lecture content.


Thursday, April 22: Story in Action
Tuesday, April 27: Follow-Up Q&A Session

Watch On Demand until June 30, 2021.

In the final part of the series, McKee delivers an in-depth breakdown of story drives in two recent, binge-worthy television series (one comedy and one drama). Topics covered in this webinar include:

  • Key Scenes
    Breaking down the beats, turning points, text and subtext of two key scenes from each series.
  • Dimensions
    An analysis of the character dimensions, and how they are expressed. 
  • Hooks
    How each show keeps the attention of the audience, episode by episode.
  • Cast Maps
    A look at the protagonist, and the surrounding characters from first to third circle.
  • 30-minute Q&A
    Clarify your understanding of the lecture content.

We are sorry but registration is currently closed.

Please contact us if you are interested in gaining access.

Registration Questions?

Wondering which McKee Seminar is right for you? We’re happy to help! Just give us a call or send us an email.

(928) 204-2323

Upcoming Seminars

Oct. 6-8, 2022
Oct. 9, 2022
Oct. 20-22, 2022
Oct. 23, 2022
Nov. 3-5, 2022
Nov. 6, 2022
SAVE 10% when you book both STORY and GENRE Seminars!
Save 10%*

Get a package discount when you book both STORY and GENRE DAY Seminars!

*This offer may not be combined with other discounts.

Getting Started
Robert McKee’s webinars are hosted on Zoom.

We recommend that you install the free Zoom client, as it offers a more stable connection and better overall performance during the live webinar.

For more information, please consult our Webinar FAQ page.

Asking a Question
During the Webinar:

Throughout the webinar, you’ll have the ability to submit your questions using the Zoom Q&A panel. Our moderator will collect and organize the questions during the webinar, and Robert McKee will answer as many as time allows during the Q&A period that follows.

Follow-Up Q&A Session:

After the webinar, you’ll be sent an email inviting you to the bonus Q&A session the following week and encouraging you to submit your questions to us via email. Priority will be given to those questions submitted in writing, but as with the webinar, we will also be taking questions submitted live through the Zoom Q&A panel.

Webinar Recordings

Registrants will be emailed information on how to access the recording 24 hours after the conclusion of the live webinar. You can watch the recording as many times as you like during the access period.

Recording Access Period Ends:

Story Drives Webinar Series
Spring Term: June 30, 2021

Cancellations / Refunds
You can cancel any time before the webinar at no cost to you. Just let us know.

We want you to have the best learning experience possible, so we’re here to help. Please contact us for assistance by emailing if you’re having technical issues with Zoom.

No refunds will be issued after the live webinar has ended and you’ve been sent the link to the recording. As the recording can be played on so many different devices and systems, it should be possible to watch it on at least one of your devices.

For more information, please consult our Webinar FAQ page.

What is Final Draft?

Bundled Discount

When you purchase the software as part of a McKee Seminar Tuition Package you will receive a substantial discount courtesy of Final Draft. The digital download of the software will be made available within a week of your registration.

If you should need to cancel your registration, you will be refunded your tuition less an administrative fee of 10% and the full price of the Final Draft software.

Do I Need Final Draft For the Seminar?

This software is not required for any of our seminars, but it could be very useful as you go on to apply what you’ve learned in your writing.

What is Storylogue?

Storylogue is Mr. McKee’s online learning library for writers – a writer’s practicum. Currently, the site hosts over 1,500 videos that include new lessons (not covered in his STORY Seminar) and interviews between Mr. McKee and prominent industry professionals as well as Q&A sessions between Mr. McKee and students. These videos are excellent research and learning resources and you can preview the videos offered at

When purchasing a year’s subscription as part of a Tuition Package, you receive a discount of over 40% on the standard annual membership rate. Alternatively, annual or monthly membership may be purchased from the site at any time.

Presently, the site is undergoing a massive upgrade to improve the search functionality but it won’t affect your viewing enjoyment.

Can I Register For Someone Else?
Yes, but please ensure that you enter the intended attendee’s registration details (First Name, Last Name, Email) so that their registration information and ticket will be sent to the correct recipient.

When you reach the payment screen, you may use your own personal information associated with your chosen payment method.

Can I Register a Group?
You may register as many people as you like, but at this time we ask that you register each person individually. (You can still use the same method of payment for each registration.)

Group Discounts:

If you’re registering 5 or more people, you may be eligible for a discount. See here for details.

Do You Offer Discounts?
Yes! We’re pleased to offer several discount categories to help support your learning. Applicability varies by event, so check the seminar details for the available discounts. See the full FAQ page for more information.


Professional Union Members
Do I Qualify for the Repeater Rate?
Our special Repeater rate is based on prior attendance at a McKee Seminar of the same type. For example: If you attended the STORY Seminar in New York last year, you should be eligible for the Repeater rate on all STORY Seminars.

We will check our records to verify previous attendance once we receive your registration. If you are unsure, we encourage you to contact us and we’ll be happy to assist you.

What's a Deposit?

The $100 non-refundable deposit option allows you to reserve a spot at the seminar. The balance is due two weeks before the seminar. If you do not pay in full by that time, you will forfeit this deposit.

What Happens if I Have to Cancel?
Seat Deposit

The Deposit option allows you to reserve a spot at the seminar by paying a non-refundable deposit of $100. This deposit will be applied to the full price of your desired Tuition Package, the balance of which will be due two weeks before the seminar at the latest. If you do not register and pay in full by that time, your seat will no longer be reserved.

Seminar Tuition

If you cancel 10 days or less from the event date your full tuition will be forfeited, but you may apply it to a future McKee Seminar of the same type within one year of your first scheduled seminar. If you cancel more than 10 days prior to the event date, you have the option to to apply it to a future seminar within one year, or you can be refunded your money less a 10% fee that will be retained to cover administrative costs.

Final Draft

If you purchased Final Draft at a discounted price by bundling it with your seminar tuition, and find that you must cancel your registration, you will be refunded your money less our administrative fee and the full price of the Final Draft software.

I'm from out of town. Can You Recommend Accommodation?
Los Angeles

We organize a special discounted room rate for our attendees at the Westin hotel where the seminar is held. It’s a five-minute courtesy shuttle bus ride between the Los Angeles International Airport (LAX) and the hotel. The discounted room rate is subject to availability. Please consult the seminar details for more information.

For other options near the Los Angeles venue, please click here

New York & London

For our New York and London seminars, please click here for options from budget to high-end hotels.